Using Infographics to Promote Offline Businesses
Infographics can be an excellent way to increase the exposure of your offline business. They can be utilized on brochures, pamphlets or presentations.
To create an effective infographic, it is crucial to have a strong sense of what information needs to be communicated and then collect all necessary data to display that in a palatable and understandable format.
1. Create a story
Infographics have become a widely used form of promotion online; however, they can also be utilized effectively offline to display vital data at tradeshows, events and even posters or brochures you hand out directly to potential customers.
As the first step of creating an infographic, selecting a topic that resonates with your target audience should be top of mind. Market research can be useful here if unsure what they want to learn more about or want.
Once you have identified a topic for your infographic, the next step should be gathering relevant data to include in it. Doing this will ensure your content is accurate and help build up your reputation as an authority in the field.
When creating an infographic, its main priority should be creating an engaging narrative that’s simple to comprehend. While this can sometimes be challenging for visual mediums like infographs, success can still be found by adhering to these simple tips:
1. Connect the Data Before embarking on an infographic design, ensure you fully comprehend your message. A great way to do this is by drawing up an infographic plan that organizes its sections into sections for easy reference – this can also help prevent monotonous designs!
2. Employ multiple graphics to communicate your story
To make sure that your infographic is engaging and easy for readers to navigate, select images with appropriate colors that convey your message effectively while layering different pictures can add depth and dimension.
3. Make It Shareable
To make your infographics more shareable, add social sharing buttons into each graphic. This allows readers to easily share it with their friends via Facebook, Twitter or other platforms.
4. Optimize Graphics for SEO
Optimizing infographics for search engines and increasing their visibility can increase their presence on the Internet and your site’s ranking, helping generate more leads and drive traffic directly to it. This could generate new business leads and bring more visitors.
2. Visualize data
Infographics can be an effective way to promote offline businesses, as they’re flexible enough for use across a range of platforms – not only social media, but directories as well as brochures or posters can all use infographics effectively.
Infographics provide an engaging and easy way for people to learn about your products and services. Since human brains process visuals more quickly than text, infographics are an ideal medium to communicate your message quickly.
At first, you need to decide on what data you wish to present and visualize it for others. Bar graphs, pie charts and scatter plots are among many visualization techniques you could employ; just keep in mind that many people may be uncomfortable with large amounts of information and select one which makes digesting and remembering easier for all involved parties.
Follow up by using an infographic to tell a narrative. For instance, an animated infographic could be an ideal way of breaking down complex subjects while engaging your target audience in them.
Integrate your logo and website into an infographic to increase its visibility, which can help boost its rankings in search engines and drive more visitors to your website.
If you haven’t done so already, make sure your infographic is optimized for search engines by including keywords from other content that relate to it. This will allow your audience to easily locate and share it more readily on social media.
Consider pitching your infographic to well-known blogs and influencers who might be interested in its topic, who may promote it effectively for you.
Custom short URLs or QR codes are an effective way to drive traffic directly to your infographic from printed materials like business cards and stickers, especially if your marketing budget is tight.
3. Make it shareable
Infographics can be an extremely effective marketing strategy to use when marketing an offline business. Not only do they generate leads, but also increase website views through Slide Share. Plus, infographics allow you to repurpose information into brochures, pamphlets and slideshows!
Infographics can be created with software or online tools like Canva, Visme and Snappa that are free to use and offer various themes to make them even more visually pleasing and personalized for each infographic project.
Establishing your goals when creating an infographic can be straightforward. Consider who is in your target audience and what they would look for at various stages in their buyer’s journey or marketing funnel.
As soon as you have your central theme in mind, you can start brainstorming ideas for an infographic. Keep in mind that your goal should be to tell a captivating tale and keep viewers engaged in it.
To achieve this, it is necessary to construct an orderly progression of ideas. Beginning with an introduction and concluding with how it relates back to your business are ideal strategies.
One way to accomplish this goal is by creating an easy yet striking design – choosing colors that make the information stand out and choosing an approachable color palette, such as Adobe Kuler. There are various websites which can assist with this search for you; Adobe is one good starting point.
Make sure the infographic is easily readable and understandable by using clear and direct language.
Your infographic should also contain a call to action, whether in the form of a button, image or link.
Social media can also help get people sharing your content. Depending on your niche, sharing an infographic on Instagram and Pinterest could generate more social media engagement while LinkedIn provides additional promotional avenues.
Strategic promotion is key for your infographic’s success, and can include asking followers and influencers to share it or featuring it themselves.
4. Make it easy to understand
Infographics can be an effective way to promote offline businesses. Easy to share, they allow audiences to easily comprehend your product or service while inspiring new ideas and reminding all about its core values.
First step to creating an effective infographic is gathering relevant and up-to-date data, be it via open source databases or interviews. When looking for pertinent data sources, make sure they’re up-to-date and relevant to the topic at hand.
Once you have the data in hand, create an overview of your topic and include a call-to-action at the bottom. This could be anything from linking directly to a website or phone number to including forms for audience interaction – anything to encourage action from them!
Pitch your infographics to influential blogs and bloggers within your niche or industry – such influentials can often have large followings that can help expand its reach and audience.
Make your graphics easy for readers and viewers by choosing fonts with readability in mind. Limit yourself to two fonts at most – one for your title/header text and another simple yet legible font for the body of the infographic.
An essential part of creating an infographic is selecting three to four colors that complement its topic, for instance if creating a storytime infographic use bright and lively imagery.
Font sizes should also be small enough that they will be legible when skimmed at a glance, making it easier for readers to digest your content and share your graphic.
Consider including a logo with your infographic as part of its branding. This will help create a consistent appearance across social media and websites, increasing its shareability.
There are numerous formats of infographics, and it’s essential to choose one that resonates best with your target audience. Consider creating animated infographics which work better online or via digital apps; or create static versions which can be displayed on posters and brochures.