Every single experienced marketer out there understands how important content marketing is in the modern scheme of things. You cannot promote something on the internet without using really high quality content. People are tired of seeing recycled content and articles that do not really offer anything. This is why writing content is quickly becoming an art. The very best content writers in the world know so much more than those that just simply write an article following a guide. However, this infographic guide offers the fundamentals that you should always remember.
If you are interested in writing really good content, you want to take a look at the 12 steps that are highlighted below, starting with the goal that you have for the content you create. Unfortunately, this is a great example of something that people do wrong. They basically start writing without having any goal. Do you want to get more traffic to your sites? Do you want to promote the newsletter associated with your brand? Maybe you just want to help people take full advantage of the products/services you are offering. No matter the case, you need to have a goal that you follow.
Go through all the steps in the infographic and you are going to learn so much about the fundamentals of creating really high quality content. You can apply these steps in much more than just writing. It is even good for creating video content if this is what you are interested in.
Learn about reframing, the importance of examples in high quality content, organization, writing with the audience in mind, going through the drafts, walking away at the right time, rewriting whenever necessary, the importance of having a really good headline, the focus on readability and more.
Save the infographic and get back to it whenever you want to. If you are only now starting to create content, try to go through the steps one at a time so that you can practice. In time you will adapt and the content you create is going to keep getting better and better.
Sourceh: Hubspot