Infographics can be an effective tool for communicating complex ideas and information to your target audience, helping elevate your brand, engage readers, and expand business. However, creating an eye-catching infographic requires taking an intentional and methodical approach; creating a logical structure and making sure all elements work cohesively can detract from its overall message and cause confusion among your readers; to avoid this pitfall, follow these infographic design tips for creating visual storytelling that resonates with target customers.
Infographics’ visual components are key, since our brains process visuals much faster than words. Furthermore, human minds are wired to perceive patterns and shapes more readily than words can do; hence infographics help easily and effectively convey complex ideas.
Infographics stand out as highly shareable forms of content, easily embeddable into websites and blogs, driving traffic directly to them while increasing search engine rankings. Influencers may link back to them as well, helping extend the reach of your brand even further. However, making an infographic can also be challenging because there’s so much competition online; to stand out from the pack your infographic must be original while appealing to its target audience’s interests.
An effective infographic starts with an eye-catching title card that conveys its theme or subject matter, followed by a backbone composed of lines, icons or visuals and then sections differentiated by topic with each section having a main subtitle or label with accompanying icon or visual. Finally, at the conclusion of your design you should include a call-to-action (CTA) which encourages audiences to take desired actions.
Information abounds online, so your infographic needs to be easy and straightforward in order to be legible. To make it more visually captivating, try using a basic and consistent color palette with clear fonts that are easily legible; using contrasting hues may draw the eye and increase legibility. Also follow hierarchy rules by placing essential information at the top.
Spacing is another key element when creating an infographic, as it serves as a buffer between heavy text elements or complicated images or information and the canvas’s entirety. Many designers fall prey to thinking every inch must contain something; it is vital that enough white space exists so as not to overwhelm viewers.
Implement a grid into your infographic design to ensure all major elements are aligned and that margins around each repeating element remain constant, giving it a more professional appearance. Furthermore, labels should be attached to charts and data widgets so viewers can clearly comprehend the information being conveyed to them by your infographic.