How to Use Infographics in Digital Marketing

Infographics provide an effective means of conveying information visually, reaching more people while increasing brand visibility.

Infographics are easily shareable and often go viral, helping your business meet multiple marketing objectives such as driving qualified traffic to its website and portraying it as an authority figure, while improving SEO efforts.

1. Increased Engagement

Infographics can be an engaging and effective way to engage your target audience and establish rapport. When utilized correctly, infographics can help generate traffic to your website while simultaneously elevating your brand as an authoritative voice in its industry.

Producing an infographic takes research, creativity and strategic planning. It should address your target audience specifically while portraying your business as an authoritative voice.

People searching the web for information about products, services and businesses often have short attention spans; therefore, you need to grab their attention quickly and hold it. Infographics can be an effective tool for increasing engagement as they’re engaging and easy to read.

Infographics are great way to increase readership while simultaneously increasing shareability. They’re great for social media posts, blogs and websites alike – you could even use them in email newsletters! Furthermore, infographics can serve as a visual guide for products or services you offer which increases ‘intent’ to learn more about what they have on offer.

To make sure your infographic is effective, it is wise to conduct user testing. This can help identify any design flaws or provide useful feedback from participants who will also benefit from user testing.

Before publishing your infographic online, a simple online tool such as Visme can help you test it before publishing. Plus, these free templates may help prevent costly mistakes while improving its design overall.

2. Increased Conversions

Infographics are an effective tool for marketers to drive qualified traffic to their website or brand. Not only can they boost search engine optimization (SEO), but they can also build brand credibility and awareness, while providing valuable information to your audience – increasing conversions!

An engaging digital marketing infographic not only looks good but it provides your target audience with invaluable information that they will want to act upon. By using eye-catching visuals and concise text, digital marketing infographics help your target audience digest complex topics quickly. When creating one it’s essential that its content aligns with their learning preferences so it will engage their target audience more fully, increasing chances they share it further.

Infographics when properly designed and utilized can be repurposed into brochures, pamphlets, slideshows or eBooks for extended reach beyond your website. Furthermore, when used on social media they can generate more shares and traffic – for instance when account-based marketing company Demandbase utilized infographics in their marketing materials they were able to increase leads and attendees for their webinars by doing this.

Digital marketing infographics help your business by informing audiences on the benefits of your products and services, as well as building customers’ trust by showing that you’re an authority in your field. They’re also much more engaging than text-based blogs that may put off potential clients.

3. Increased Traffic

Infographics are highly shareable, which can drive more visitors to your website or content. This is especially true if they feature an engaging visual design that draws in viewers while making information easy for readers to digest. Plus, linking back to it from blog posts or social media updates will broaden its reach even more!

Make your infographics more shareable by crafting an engaging story to tell. Your infographic content should include an introduction, body, and conclusion that keeps people engaged while connecting your brand to it. In addition to that, make sure there’s minimal text so the image takes center stage; and incorporate white space so your viewer doesn’t become overwhelmed with too much data.

Once your infographic is ready, make it easier for others to share by providing social sharing buttons and embed code for websites. In addition to that, blog posts that promote it and add context can also provide backlinks through search engines picking up on these words that search engines recognize as keywords.

Increase the traffic of your infographic by including it in gated content, email campaigns or print marketing materials. This tactic is particularly useful for B2B companies as infographics provide an excellent opportunity to educate prospects and build trust before becoming customers.

While many marketers still perceive infographics as an engagement and traffic-building tool, few may realize their potential as lead generation tools when integrated into an effective digital marketing strategy. Just make sure to incorporate aggressive promotion tactics as part of an overall plan with other lead generating initiatives like retargeting, social selling and creating an efficient sales funnel to maximize its efficiency and lead generation capabilities.

4. Increased Social Media Engagement

Infographics are easy to share on social media, especially if they contain useful statistics and captivating visuals. Infographics offer businesses an opportunity to showcase their brand creatively while showcasing data sets; additionally, having one published by an established website could increase visibility of your business and lead to additional sales opportunities.

Researching and designing a digital marketing infographic requires considerable time and effort; however, unlike written content like articles and blogs, infographics tend to be cheaper to produce than their written equivalents. They’re also easy to use and flexible in the type of data they can include making them a cost-effective solution for any marketing strategy.

Cartoons make for the ideal platform for crafting social media campaigns that raise brand awareness and drive traffic to your website. Furthermore, these types of posts tend to be seen and shared more by your target audience than other forms of content.

Digital marketing infographics that work effectively combine vibrant visuals and concise text. This makes them user-friendly and draws the audience’s interest, as well as helping achieve the’mere exposure effect’ where people form positive associations between your brand and being exposed to it frequently.

Start by conducting a content gap analysis to understand what information your target audience wants more of – for instance, reviewing questions posted in Facebook groups to identify those which keep coming up again and again. Next, determine an infographic topic which fits within your overall marketing strategy while simultaneously positioning you as an authority in your field.

5. Increased SEO

Infographics are easily shareable, providing brands with an easy way to increase brand recognition and generate inbound leads. In addition, infographics enhance SEO by increasing link volume pointing back to a website, with them often being referenced by other websites or blogs for high-quality backlinking purposes. Finally, infographics offer longer lifespan than other forms of content publication as they remain relevant months later.

As search engines increasingly shift towards image-rich search results, infographics have become an essential element of digital marketing strategies. According to Google, infographics can have up to 30% more power than text-only results! To make them more visible in search results, add clear titles, alt texts and descriptions for optimized visibility on mobile devices as well. Furthermore, consider including keywords into both filename and title tag of infographic for easier discovery in search. Finally, employ a graphic designer rather than photo editing programs like Photoshop when developing high-quality graphics for optimal visibility!

Another way infographics can help your SEO is by embedding them in other websites and blogs. This can be accomplished by adding an embed code that will allow others to post it without crediting you as the creator. Doing this can gain you more exposure and traffic, particularly from industry websites. You could even promote them socially to encourage sharing; this will drive more visitors back to your website while increasing conversions; it’s also an excellent way of growing email lists and nurturing potential new customers throughout their buyer’s journey!