Infographics are an engaging way of communicating analytical data and information, and have become an increasingly popular marketing strategy tool. Infographics can also serve as an engaging way of informing the general public on new technology that could benefit their daily lives; with 65% of people processing data visually it’s crucial that any infographic incorporates text as well as visuals so its message is easily comprehended by all.
When creating a technology infographic, it is key to use relevant images and an accessible design. Furthermore, including research sources may help validate content while verifying statistics are relevant and current. Furthermore, prior to finalizing your infographic design it may be worthwhile testing different layouts and designs so as to get a sense of how the finished product will appear across devices used by its target audience.
An effective technology infographic can be an effective way of building brand recognition and establishing authority within any given industry. By sharing it on social media platforms where your target audience will find it, and/or including it into marketing materials like blogs or white papers.
Animated technology infographics can be an effective way to spread information about gadgets. While similar to traditional tech infographics, animated ones present information in an entertaining scrolling format with audio enhancement. Such content can easily be shared across social media networks to gain traction and generate engagement.
In order to create an effective technology infographic, it’s vital that images that are both pertinent and high-quality are used. Also, avoid including too much text as this may ditract the reader from understanding your overall message. Instead, focus on emphasizing key points with several short paragraphs of text highlighting its most crucial aspects based on facts rather than personal opinion; this will ensure your infographic can be readily understood by most people.
Infographics are one of the most sharable forms of content online and can increase traffic by as much as 12 percent when executed correctly. They engage your target audience, provide insight, and can offer them some extra value. However, in order for it to fulfill its potential fully, an infographic must also be SEO optimized with a strong digital marketing plan in order to fully realize its potential.