Infographics are an engaging and attractive way to convey information, making for an attractive form of storytelling that caters to most learning styles. Infographics offer opportunities for branding as they can be shared across platforms like social media or website landing pages – however creating effective infographics takes more than simply placing standard charts and graphs onto paper – it requires careful thought and planning in their creation.
An infographic’s purpose is to inform its viewers, making the content easily digestible for all. Eliminating jargon and choosing words familiar to the intended audience are keys for successful infographic design – this allows more information to be conveyed with minimal space taken up by text alone.
One common error when creating infographics is trying to cover too many subjects at once, which can become overwhelming and confusing for readers. Aim for one main topic with additional points that branch off from it for maximum impact.
Overcrowding an infographic with too much text is another common mistake, making the infographic too dense with information while remaining approachable to its audience. One way of doing this is labeling each piece of data in ways that make sense to readers; font size should also be considered; titles and subtitles should use large font sizes that grab reader attention while quotations may require smaller fonts that remain easy on the eyes; finally body text should use very small font sizes that won’t overwhelm viewers’ vision.
Color can be an effective tool in infographic designs, but it must be chosen in harmony and without strain on the eyes. Furthermore, it’s wise to limit your palette – too many different hues may become distracting and cause eye fatigue – while leaving enough negative space within an infographic’s design makes reading simpler while helping avoid becoming overcrowded.
Infographics are often shared across social media, so it is crucial that they look great when viewed on mobile devices such as smartphones. A test drive might help ensure that the design meets expectations before finalizing it.
An A/B test of an infographic should also be run and its effectiveness compared with another version that has been revised to be more appealing to its target audience. This will enable you to quickly identify which elements of design are most effective at communicating and persuading an audience, as well as gather feedback from others so it is understood correctly by all. Canva offers infographic templates like Yellow Illustration Volunteering Infographic and Green Illustration Butterfly Timeline Infographic that are easy to customize according to brand colors – upload photos or illustrations directly into Canva and lets you quickly make something reflective of brand identities while using Canva templates like Yellow Illustration Volunteering Infographic and Green Illustration Butterfly Timeline Infographic as templates that help make creating infographics even faster and simpler!