Infographics are an engaging way of visually representing complex information. They’re widely used for digital marketing and social media campaigns as well as business promotion or data-rich studies.
It is crucial that when creating an infographic you keep the needs of your target audience in mind. Avoid distracting graphical elements which could detract from its main point.
Benefits
Computer infographics enable you to convey complex information in an easily readable and shareable format, making them great tools for increasing brand recognition and driving leads from various sources.
Technology infographics often take an explanatory approach, providing readers with clear explanations for unfamiliar pieces of technology or complex topics. They may also serve as general overviews that enable readers to gain an appreciation of trends or connections between various aspects of a technology.
Computer infographics can also be a fantastic way to showcase the work of individuals in various fields. Biographical computer infographics are an effective way to engage your audience while driving traffic from search, referrals, and social channels – as well as engaging the creator’s work!
Formats
There are various infographic formats, each optimized for its intended use and purpose. Some formats work best on websites while others might work better as printed materials. Implementing multiple infographic formats into your marketing efforts will help your company to stand out and increase engagement across social media platforms.
An infographic timeline is an effective way to demonstrate how products have changed or evolved over time. This type of infographic displays points in linear order with visual cues like arrows or numbers to make it easy for consumers to follow along.
Process infographics offer an efficient and direct method to explain a complex task by breaking it down into simple steps with icons and numerical lists, providing consumers with an easier way to decide what products to purchase in a category. They are an invaluable resource that help inform consumer decision making about purchasing decisions.
Hierarchical
Infographics provide a more engaging means of conveying complex information than text alone. Infographics can be used to visualize statistics, display timelines or explain processes; they also act as a gateway between technical subjects and non-technical audiences.
When creating an infographic, it’s essential to consider its visual hierarchy. This will allow your audience to quickly recognize what matters most to them; for instance if presenting data it would be best to highlight key figures first; pyramid layout is an effective way of representing hierarchical information.
Pre-designed infographic templates from online services allow you to easily create your own infographics. Downloaded either for free or a small fee, these can be customized using fonts and colors of your choosing and saved in various file formats such as PNG HD, PDF Interactive PDF PowerPoint or HMTL for saving.
Timeline
Timelines are one of the most frequently used formats in infographics, often used to demonstrate company growth over time, historical events and product/service development. A timeline uses a linear (or sometimes curve) bar with labels bearing dates running parallel with it.
Negative space is an integral element of any successful infographic, helping the audience focus on only what matters. Negative space refers to areas without text or images in an infographic and allows them to focus on its main elements more quickly and easily.
When creating a timeline infographic, select a color palette that complements both your messaging and style. Analogous, monochromatic or complementary schemes work best. Furthermore, make sure the font fits with the visual theme – for instance if showcasing an exciting IT project using whimsical fonts wouldn’t do.