Healthcare infographics make complex health information simpler for consumers to comprehend, and are used both for patient education and website traffic generation. Visuals such as these help communicate your message loud and clear.
Infographics may seem simple enough at first glance, but even they can have flaws. A single mistake could render an otherwise-useful visual completely ineffective for your organization’s brand and reputation – so it’s essential that when creating health infographics of your own it avoids common health infographic errors as much as possible.
Factual errors, dubious sources and misrepresentations should never be tolerated when it comes to infographics, as readers with keen eyes can easily spot them. This is particularly relevant when the infographic relies on statistics or data. Therefore it’s crucial that reputable sources are selected before publishing an infographic with all their facts on display.
As you create an infographic, keep your target audience in mind; different people have differing degrees of comprehension regarding information presented. If in doubt about whether your target audience understands a particular chart type, opt for something simpler instead of trying to be too creative with it.
An infographic should have a clear hierarchy that guides viewers’ eyes through its information, using visual cues like size, color and positioning to establish this hierarchy. Remember that important details should stand out, while less vital ones can be highlighted more subtly.
An effective infographic requires an engaging headline that draws in readers. Without something eye-catching enough to grab their attention and provide context quickly and simply, no one will continue reading further.
Use of contrasting color schemes can also add visual interest to an infographic, making it more visually appealing. When selecting a palette that won’t distract from its content and doesn’t overwhelm, select wisely so as not to overuse different hues; too much diversity of hues could lead to confusing and chaotic results!
An integral component of an effective infographic is including a call-to-action. Depending on the topic of your infographic, this could mean leading viewers to your website or encouraging them to subscribe to your blog – this can be achieved by including a link directly to it in your infographic such as UCLA Health did with their infographic on IBS in children