One of the most important infographic design tips is to keep the layout simple. You don’t need to add a ton of text, just enough to tell the story in a few seconds. For instance, a time-lapse infographic shows how much time a person spends traveling. Similarly, a map-based infographic shows the journey time and destination. Avoid using too many colors. More than five shades of color are not effective. Also, gaudy decoration will distract the audience and make the infographic less compelling.
When it comes to infographic design, vertical flow is an important concept. Although Infographics can be made in either landscape or portrait orientation, vertical is preferred for mobile viewers. Most digital content is viewed on Smartphones, so vertical designs facilitate a smooth user experience. Here are some tips to make vertical flow an effective design principle. To get started, consider these tips for creating an infographic. They may help you create an infographic that reaches your audience.
The fonts you choose are a very important element of your infographic design. Not only should they match the style and theme of your infographic, but they also help you to explain your idea. Choose a font that is legible and doesn’t look overly decorative. If you’re not sure which font to use, try to stick to three different styles. Don’t use one font for the entire infographic. It’s better to use two brand fonts for the main body text and another for the body copy.
Using complementary colors
Complementary color schemes create contrast by combining two contrasting colors from the color wheel. The two colors should be complementary, with one being dominant and the other a tint. Complementary colors work best when they are used together and create a strong visual tension. In an infographic, complementary colors should be used for 60% of the text, 30% as a complementary color, and 10% as an accent color. If used properly, complementary colors can enhance the impact of your infographic and make your text and visuals stand out and be easily read.
The right color combination for your infographic design will depend on the intended audience. Bright, bold colors attract younger readers, while more sophisticated readers respond better to subtle hues. Using complementary colors will make your headlines stand out. But it’s important to remember that you can’t please everyone. It’s important to understand your target audience and use colour psychology to your advantage. By using complementary colors and white space, you can create visually appealing infographics.
Using a call-to-action
A call-to-action is a simple statement asking viewers to act on a specific piece of information. Often, it is a direct order to “like,” “donate,” or take some other action. You can pepper the infographic with calls to action to get people to act, but it doesn’t have to sound overly salesy. Be sure to tailor the call-to-action to your audience.
The Call-to-Action is a great way to increase visitors’ interest in your company or product. Whether it’s an eBook or a coupon, you can always use an incentive to drive traffic to a website. Even a blog link will work as a call-to-action. Just make sure to keep it simple! Incorporate the call-to-action into your infographic design so that your readers can easily see it and click it.
The call-to-action should be easy to complete. If there are any roadblocks in performing the action, eliminate them. You can also include social sharing buttons to increase social proof for your brand. Make sure the call-to-action is the first thing that catches your viewer’s eye. There are some other important tips when using a call-to-action in infographic design.
Using a call-to-action in your infographic
Using a call-to-action is essential for the success of your infographic, and there are several ways to do this. One way is to include an incentive. For example, you could include an eBook or a discount coupon at the bottom of your infographic. You can also include a link to your sales page or landing page. When creating your infographic, consider the audience you are targeting to determine the best way to present this information.
The call-to-action copy is vital in the conversion process. Always test the copy and placement of your call-to-action to ensure the best results. Colors and button placement can affect conversion rates. Make sure you test different versions before implementing any changes to your infographic.